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The Century of the Self

1 Season
4 Episode

The Century of the Self - Season 1 Episode 1 Happiness Machines

A secret history of the 20th century.


(108 votes, average: 8.44/ 10)

58 minutes 2025 HD

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The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.

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