Most Viewed Keyword Marketing - 2

'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how...

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have...

In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating...

Chris van Tulleken takes a personal view at why ultra-processed foods are so irresistible and how they have come to dominate food culture.

The Smurfs were created in 1958 by the Belgian comic author Peyo (Pierre Culliford, 1928-1992) and they are one of Belgium's most recognized exports....

Two decades after the initial exposé of the corporation, this follow-up unveils a world now fully remade in its image and perilously close to...

The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.

A look at the sales practices employed at the LPE Superette run by John Beasley on Berwick Street market.

Business speaker Don Beveridge brings his consulting expertise to a corporate engagement for Burger King, Baskin-Robbins, Dunkin' Donuts, Togo's and...

This funny yet serious short film demonstrates the effectiveness of advertising and the marketing machine. Its comic appeal lies in the characters...

Italy’s biggest political party, the Five Star Movement, promotes direct democracy through internet voting. Five Star Movement uses a digital...

Filmmaker Estela Renner analyzes the effects that mass media and advertising have on children, showing how the industry discovered that they are the...

A consultant's advice on how Jaguar might better appeal to their customers falls on deaf ears.

A child is watching television, but suddenly a food advertising has a strange interference.

Five young Americans with severe Tourette's Syndrome take part in an experimental case study that transforms their lives and raises questions about...